He befriended Pincus about twenty years ago, when the two met in the Bay Area to discuss business ideas, and discovered that they both believed that social media would be the next big thing in Silicon Valley. He is a big, broad-faced man with tousled brown hair, who typically dresses for work in black shorts, a black T-shirt, running shoes, and white socks. If someone told you that Hoffman was the equipment manager for a Pearl Jam tour, it wouldn’t seem like a casting error. He recently published two books on how to be successful in business, and is finishing a third, whose working title is “Blitzscaling.” His business is based on the idea of managing your career through relentless networking, which is something he enjoys. Breakfasts and dinners are a big part of Hoffman’s life.
Illustration by Stanley ChowĮarly on a Monday evening in June, Reid Hoffman, the founder and executive chairman of the business-oriented networking site LinkedIn, met Mark Pincus, the founder and chief executive of the gaming site Zynga, for dinner at a casual restaurant in Portola Valley, California, a wealthy residential town at the western edge of Silicon Valley. Hoffman, who founded LinkedIn, has a premise about how the economic world will work from now on.
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